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With the evolution of technology over the years, everything we need today is possible with just a touch on a screen. From large computers to now advanced pocket mobile phones, there has been a significant change in how businesses reach out to customers. With the increasing screen time on phones, many small and large-scale companies are pushing in developing a mobile app for their business.

CRM is Customer Relationship Management, it is a method by which a company or other entity manages its relationships with clients, usually by analyzing vast volumes of data using data collection.

With the changing times and advancement in technology, the way of doing business is also transforming. And if you don't evolve with time, you miss out on great opportunities to grow your market. On such transformation is the shift of buying and selling from physical stores to online websites. And the success of Amazon and Flipkart are great examples of it. Every day, millions of individuals use the web to search for products and services. And that's why it's crucial to be on the internet for them to know your business.

As the technology space is unpredictable and fast-changing, it involuntarily makes the market more challenging and competitive. Technology impacts both staff and customer choices, so it is necessary to adapt to the developments. This uncertainty imposes pressure on businesses to adapt swiftly to changing market trends without offering them much choice. The longer it takes a company to change, the more expensive it becomes to sustain.

Software is everywhere, and everybody's part of life, yet developing a new software product can be difficult and time-consuming. As a result, software development best practices are critical, as they can help cut costs and speed up procedures. Projects should begin with a clear explanation of the intended software's goals, a discussion of those goals with stakeholders, and a risk assessment.

Customer Relationship Management (CRM) is the process of managing a company's association with its customers. Customer Relationship Management software facilitates a company to make the most of the data that it collects. Businesses can use a CRM system to plan, optimize, and synchronize all customer interactions and analyze data throughout the customer lifecycle. But is CRM software a necessity for your business? Do you actually require it? To know that, let’s look at some of the Pros and Cons of CRM Software.